Book by Valentin Radu
Transform Your E-commerce with Customer Value Optimization
Acquiring more customers does not automatically create a healthier business. The CLV Revolution shows eCommerce owners and practitioners how to use customer insight, customer lifetime value, RFM segmentation, acquisition, conversion, retention, and team alignment to build more durable growth.
What the book helps you do
- Understand Customer Lifetime Value and the CAC:CLV relationship.
- Identify the customers, products, and promises that create long-term value.
- Use qualitative and quantitative customer research together.
- Apply RFM segmentation to prioritize customers and campaigns.
- Improve acquisition quality instead of optimizing only for cheaper clicks.
- Organize customer journeys and remove friction that blocks progress.
- Choose and prioritize Customer Value Optimization initiatives.
- Align teams around customer behavior rather than departmental vanity metrics.
Formats and identifiers
| Format | Identifier | Release |
|---|---|---|
| E-book edition | ISBN-13 9789730394054 | September 18, 2023 for the e-book edition |
| Audiobook, narrated by Timothy French | ISBN 9798875130021 | March 21, 2024 |
About the author
Valentin Radu is the founder and CEO of Omniconvert, founder of the CVO Academy, and a four-time entrepreneur. He has spent more than 20 years working across B2B, B2C, eCommerce, customer research, conversion, and retention.