About Valentin Radu
About Valentin Radu
I am a Romanian entrepreneur, the founder and CEO of Omniconvert, the author of The CLV Revolution, and a lifelong experimenter in how companies understand and serve their customers.
Why I do this
In order to get value, you must give value first.
I grew up in Bucharest and learned early that progress comes from delivering more value than people expect. That belief has shaped my work since the late 1990s: start with the customer, understand the real problem, test what you believe, and share what you learn.
From entrepreneurship to Customer Value Optimization
Across four ventures, I have worked as an owner, operator, data-driven marketer, CRO practitioner, product builder, and educator. Before Omniconvert, I co-founded an online car-insurance business that served more than 250,000 customers. That experience made one lesson impossible to ignore: acquisition is only the beginning. The quality of the customer, the promise that brought them in, and everything that happens after the first purchase determine whether growth is healthy.
At Omniconvert, my team and I have worked with eCommerce and retail companies to connect customer research, experimentation, segmentation, and retention. That work became the foundation for Customer Value Optimization: a practical system for improving the value a company creates for customers and the value those relationships create for the company.
Teaching the system
I founded the CVO Academy to bring acquisition, Jobs to Be Done, customer experience, email, segmentation, support, analytics, and retention into one curriculum. The academy includes more than 100 video lessons from practitioners including Bob Moesta, Dennis Yu, Karl Gilis, Val Geisler, Chase Dimond, and others.
I have delivered more than 100 keynotes and have appeared on podcasts, webinars, and industry stages around the world. My goal is not to make customer value sound clever. It is to make it operational.
The CLV Revolution
My book turns the method into a step-by-step operating guide. It covers customer lifetime value, customer research, RFM segmentation, acquisition quality, conversion, customer journeys, retention, and the organizational choices required to make those disciplines work together.
What you will find on this site
- Practical articles on Customer Value Optimization and Customer Lifetime Value.
- Repurposed lessons from webinars, keynotes, courses, and podcast conversations.
- Frameworks, calculators, and examples that help teams make better decisions.
- My media appearances, podcast episodes, and speaking topics.
- Clear links to Omniconvert, the CVO Academy, and The CLV Revolution.
Personal
I am also a husband, a father of two, a pet guardian, and a traveler who still believes the best ideas come from remaining curious enough to discover that your assumptions were wrong.